CASE EXAMPLE 01
Turning a product into an experience
Hangover-relief brand
Not a post introducing a product, but content built around a creator actually using it. Foreign creators living in Seoul were invited to real parties and gatherings, where the product was filmed in use and published on their own channels.
- Scope
- Creator sourcing · on-site operation · shooting · publishing
- Deliverables
- Instagram posts, Stories, on-site photography, product shots
- Reuse
- Reposted on brand channels and reused as detail-page assets
WORK
More work
A hanbok house moving into K-beauty
Danha Beauty briefed five content concepts around a skincare line whose product names are taken from four everyday Korean words. Creators living in Seoul each took two of the concepts and filmed them themselves, at the brand's Anguk showroom and around the palace district.
Event production and placement
We either plan and run the event ourselves, or use an event that already exists to produce placement content. Both include distribution through the participating creators' channels.
Running the foreign community
We have been planning and running the gatherings where Seoul's foreign residents meet. Holding language-exchange networking events on a regular basis gave us a standing point of contact with creators, models, students and expat professionals, and a large part of the current network came out of those rooms.
Design & branding
We do not ship generated images as they are. Detail pages, banners, posters and app screens are made by a designer.
Prove it small, then scale on results.
Tell us the audience, the objective, the budget and the timing. We come back with a creator shortlist, a recommended structure, a schedule and a quote.
Start a campaign