Design & branding

Not a post introducing a product, but content built around a creator actually using it. Foreign creators living in Seoul were invited to real parties and gatherings, where the product was filmed in use and published on their own channels.

Danha Beauty briefed five content concepts around a skincare line whose product names are taken from four everyday Korean words. Creators living in Seoul each took two of the concepts and filmed them themselves, at the brand's Anguk showroom and around the palace district.

We either plan and run the event ourselves, or use an event that already exists to produce placement content. Both include distribution through the participating creators' channels.

We have been planning and running the gatherings where Seoul's foreign residents meet. Holding language-exchange networking events on a regular basis gave us a standing point of contact with creators, models, students and expat professionals, and a large part of the current network came out of those rooms.