CASE EXAMPLE 02
A hanbok house moving into K-beauty
Danha Beauty
Danha Beauty briefed five content concepts around a skincare line whose product names are taken from four everyday Korean words. Creators living in Seoul each took two of the concepts and filmed them themselves, at the brand's Anguk showroom and around the palace district.
- Creators
- Foreign creators based in Seoul, publishing to Instagram Reels and TikTok
- Concepts
- Five briefed by KORA; each creator confirmed and shot two of them
- Output
- Vertical 9:16, 15 to 60 seconds, self-shot, brand review before publishing
- Disclosure
- Paid-partnership label and brand tag on every post, with claim wording agreed in advance
Concepts briefed
- Hanbok GRWM — morning skincare routine
- Sun care before heading out
- What is in my pouch
- Hanbok GUWM — evening wind-down
- Traditional pattern and the Korean product naming
WORK
More work
Turning a product into an experience
Not a post introducing a product, but content built around a creator actually using it. Foreign creators living in Seoul were invited to real parties and gatherings, where the product was filmed in use and published on their own channels.
Event production and placement
We either plan and run the event ourselves, or use an event that already exists to produce placement content. Both include distribution through the participating creators' channels.
Running the foreign community
We have been planning and running the gatherings where Seoul's foreign residents meet. Holding language-exchange networking events on a regular basis gave us a standing point of contact with creators, models, students and expat professionals, and a large part of the current network came out of those rooms.
Design & branding
We do not ship generated images as they are. Detail pages, banners, posters and app screens are made by a designer.
Prove it small, then scale on results.
Tell us the audience, the objective, the budget and the timing. We come back with a creator shortlist, a recommended structure, a schedule and a quote.
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