COMPANY
What KORA does
We take what is compelling about Korean brands, places and people, and put it in front of audiences abroad. Working from a network of Korean and foreign creators, one team handles content planning and production, creator campaigns, channel operation, brand events and design.
- Brand
- KORA
- Legal entity
- Satoshi Labs Co., Ltd. (주식회사 사토시랩)
- Address
- 547 Yangcheon-ro, Gangseo-gu, Seoul
- Services
- Creator marketing · Talent casting · Content production · Distribution · Brand events · Design
- Creator network
- 300+ Korean · 100+ foreign
- Track record
- Around 200 brands across fashion, beauty, F&B, cosmetics and clinics
- Partnership
- Official content partner, Hotels.com (Expedia Group)
KOREA + AURA
Taking what Korea does well to the world.
Taking what is compelling about Korean brands, places, people and culture, and putting it in a form audiences abroad understand. The name says what the work is.
Brand
We get Korean products and services chosen in markets abroad.
Places
We make cities, regions, hotels and destinations somewhere people want to go.
People
We tell Korea's stories through creators and talent.
LEADERSHIP
Domestic execution and a global network, in the same room
Daniel Choi
최명훈
Chief Executive Officer
Eight years in community seeding and content marketing. After Robert Bosch Korea and GS Retail, he has run campaigns for around 200 businesses directly, concentrated in healthcare and fashion.
He does not stop at strategy. Publishing, traffic and enquiries are all part of what he owns.
- Career
- Robert Bosch Korea · GS Retail
- Specialism
- Community seeding · Content marketing · Performance
- Remit
- Domestic execution, production, distribution and operations
Joel Roberts
조엘 로버츠
Global Partnerships · Head of MCN
An American media professional who has worked in Seoul for ten years. As an actor and presenter he has worked across broadcast, advertising and fashion, and he is listed in Naver's public figure database.
He works in Korean, and has been through the practical constraints foreign creators face here himself.
- Fields
- Broadcast · Advertising · Fashion · Entertainment
- Remit
- Global creator network · Overseas partnerships · International business development
- Listed in Naver public figure database (actor)
- Drama, variety and advertising appearances
- Broadcast, cable and press interviews
- Fashion week, brand campaigns and corporate event hosting
- Took part in the bid for the 2024 World Table Tennis Championships in Busan
One of them knows how the Korean market executes, the other knows how audiences abroad consume, and they run the same projects together. That is why both perspectives are in a campaign from the planning stage.
IN KOREAN MEDIA
We have been on the other side of the camera
The person who manages our foreign creators has worked in Korean broadcast, advertising and fashion for ten years, and is listed in Naver's public figure database. Every constraint a foreign creator runs into here, he has run into first.
Naver public figure profile 
Television 
Press 
tvN, 2018 
Korean delegation 
International congress
WAYS TO WORK TOGETHER
Five ways to work with us
- 01
Direct engagement
A brand, clinic or hotel commissions a campaign directly. Prove it at small scale, then widen the scope based on results.
- 02
Agency partner
A marketing or advertising agency with its own clients hands over the creator execution. White-label is available.
- 03
Tourism & public partner
Local governments, tourism bodies and regional programmes co-develop destination campaigns and extended-stay programmes with us.
- 04
Content & media partner
Production, distribution and sponsorship of original formats, together.
- 05
Creators
Korean and foreign creators are welcome at any time. Campaign work and travel content partnership revenue both apply.
Campaign structure and cost follow in a separate proposal once the objective and scope are set.
Prove it small, then scale on results.
Tell us the audience, the objective, the budget and the timing. We come back with a creator shortlist, a recommended structure, a schedule and a quote.
Start a campaign