SECTOR · BRANDS
Taking brands overseas
For beauty and fashion brands preparing to go abroad, the bottleneck is not the product, it is the content. Buyers and consumers both check the brand by searching, and in most cases there is nothing there in another language.
- Monthly content programme
- We produce a set volume of foreign creator content each month, used across brand channels and paid media.
- Multilingual localisation
- Not translation. Subtitles and copy are rebuilt in the words local consumers actually use.
- Usage rights
- Channels and duration for the content produced are set out clearly at contract stage.
- Domestic reviews
- We build up the Korean café and blog reviews that overseas buyers check, in parallel.
SECTORS
Where this applies
Clinic marketing
Of the 2.01 million foreign patients who came to Korea in 2025, 62.9% were dermatology, and dental grew 128.9%. The higher the stakes in the decision, the more the judgement rests on content showing an actual visit rather than an explanation on a website.
Tourism & hospitality
With inbound visitor numbers at a record high, traffic through regional airports rose 42.5%. Travel demand outside the capital region is growing quickly, while the marketing for those regions is still sitting on domestic channels.
A distribution network of 800+ communities
Creator content on its own leaves Korean search and community space empty. Customers foreign and domestic both search and check reviews before buying, so we design the domestic side in as well.
Prove it small, then scale on results.
Tell us the audience, the objective, the budget and the timing. We come back with a creator shortlist, a recommended structure, a schedule and a quote.
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